CPM formula
CPM = Ad Spend / Impressions × 1000 Free PPC calculator
CPM Calculator
Calculate cost per thousand impressions from ad spend and impressions. Use CPM to compare the cost of reach across ad campaigns.
Result
CPM result
- CPM
- —
Example
If ad spend is $1,000 and impressions are 200,000, CPM is $5.00.
FAQ
CPM Calculator FAQ
What is CPM?
CPM means cost per thousand impressions. It shows how much you pay for 1,000 ad impressions.
How do you calculate CPM?
To calculate CPM, divide ad spend by impressions and multiply by 1,000.
What is a good CPM?
A good CPM depends on the channel, audience, placement, creative quality, and campaign objective.
When should I use CPM?
CPM is useful when you compare the cost of reach, awareness, or impression-based campaigns.
What is the difference between CPM and CPC?
CPM measures cost per thousand impressions. CPC measures cost per click.
Related calculators
Embed this calculator
Use this optional embed code with natural branded attribution.