PPC calculator hub

Free PPC Calculators

Calculate ROAS, CPC, CTR, and CPM with fast, mobile-friendly ad metric calculators.

Tools

Popular PPC calculators

CPC Calculator

Calculate average cost per click from spend and clicks.

CTR Calculator

Calculate click-through rate from clicks and impressions.

ROAS Calculator

Calculate return on ad spend from revenue and ad spend.

CPM Calculator

Calculate cost per thousand impressions from spend and impressions.

Fast calculators for core ad metrics

Ad Metric Tools is a focused calculator hub for advertisers, PPC managers, ecommerce operators, and marketers who need quick answers without spreadsheets.

Start with the ROAS Calculator to measure revenue efficiency, the CPC Calculator to calculate cost per click, the CTR Calculator to measure click-through rate, or the CPM Calculator to compare cost per thousand impressions.

Each calculator includes the formula, a worked example, frequently asked questions, and real HTML links to related PPC tools.